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Paperspecs in their article on the Impact of Colour and Texture, say that 'colors and textures are inherent, inextricable parts of design'.

Color is one of the most powerful and noticeable forms of communication. It directs us: Red makes us stop and green lets us go. It speaks to us: The sunshine yellow of blooming daffodils tells us we’re finally free from the long, long winter.

Surface textures can also elicit sensual responses ... people still want to touch and feel print on paper.

And don't we know it - we love paper - it's in our byline!

Read more HERE